You searched for: "*"

The results has been filter on Authors containing Gemma Calvert.
ANA has found 1 results for you, in 163 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Opening the black box

Over the past 5-10 years, neuroscience in general, and biometric tools in particular, have become a valuable tool in the marketing process. However, several methods within this toolbox lack transparency, making it difficult for clients to understand...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Gemma Calvert, Steve Watkins, Cristina De Balanzó
Company: KANTAR TNS Malaysia
September 13, 2012
×

Citation

Calvert, Watkins and De Balanzó (2012a, September 13). Opening the black box. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opening-the-black-box